Collaborations take on many forms. When this brief arrived in our inbox, we embraced the challenge. Hair meets gaming: Schwarzkopf LIVE x Final Fantasy XIV. One of the world’s oldest hair care brands in partnership with one of the world’s biggest video game franchises. Both brands synonymous with innovation.

Schwarzkopf created three unique hair colour products inspired by Final Fantasy XIV, directly linked to the in-game hair colours options for avatars. Allowing customers to look like their avatars, and vice versa.

Our cross-platform campaign includes two BVOD adverts as well as a range of assets for YouTube, TikTok and Meta.

Director: Kassandra Powell
Creative Director: Bright Island
Producer: Fiona Campbell
DoP: Ed Gibbs
Art Directors: Tilda Bonham-Carter & Fingal Green
Hair Stylist: Lisa Farrall
MUA: Charlie Fitzjohn
Stylist: Issie Gibbons
Casting: Paul Isaac